Built on the desire for performance apparel that can keep up with the grueling pace of today’s athletes, Under Armour chose Levelwing to develop a media and creative strategy to help capture the attention of online shoppers at optimal times with engaging creative.
Overview
When global athletic brand Under Armour wanted to reach the next level of e-commerce success, Levelwing was there to drive both creative and media management strategies by engaging consumers in new mediums across multiple retailer platforms.
Insights
Under Armour is known for state-of-the-art product design, but when it came to educating consumers about new products, standard images and photography fell short. Our creative team took note and worked to develop engaging, 3-D animated graphics in order to capture consumer attention as they shopped across retailer platforms.
Levelwing created a customized solution including:
- The skills of our creative team to develop polished animation renderings
- The expertise of our media team to help shape the narrative and refine a strategy around ad placements within retailer platforms
As a result, customers began consuming more content by viewing product attributes like never before with the brand, increasing consideration and purchases of Under Armour products.
Actions + Results
As a result, the ROAS peaked well over 1000% throughout the campaign thanks to new graphical treatments highlighting product features and providing insight into the advanced technology and benefits.
- Robust media strategies and placements aided in delivering sponsored product listings to consumers as they shopped online
- Data was continuously analyzed to spend media dollars more efficiently to improve Under Armour’s return
Executing these actions, our team exceeded sales goals and developed additional strategies around introducing new products to consumers at various points in the sales funnel. This evolution has allowed Under Armour to gain in-depth knowledge on how consumers interact with new products, and—more importantly—increased dollars on its bottom line.
