Perspectives

Perspectives

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What Good Is Bad Data?

By Noah Jenkins // Business Analyst

There’s a common saying that, when it comes to data collection, measurement without optimization and actionable insights is wasteful. Data has to be associated with something to work toward, otherwise it becomes collection just for the sake of collection. While that is absolutely true, if the data itself isn’t reliable and accurate, acting effectively on it becomes nearly impossible.

What Good Is Bad Data?
Spring Cleaning for Business Life

Spring Cleaning for Business Life

By Caitlin Roark // HR Director

Let’s level on 2020. COVID took our personal and professional lives by storm, the country experienced a heightened level of political and social unrest, and then somehow, we made it through the post-holiday hangover. It was a year that was unprecedented, it was challenging, it was Groundhog’s Day over and over and over again.

More Perspectives

Getting Comfortable with Being Uncomfortable

Getting Comfortable with Being Uncomfortable

Lauren Bridges // Account Director
Purpose and Intention of Brand

Purpose and Intention of Brand

Steve Parker, Jr. // CEO & Co-Founder
Hey Managers – Are You Both Learning and Teaching Enough?

Hey Managers – Are You Both Learning and Teaching Enough?

K.B. Reidenbach // Managing Partner
An Easy Guide to Making the Most of Your Secondary KPIs

An Easy Guide to Making the Most of Your Secondary KPIs

By Zack Anewalt // Search Strategist
Actionable Steps To Improving The Diversity Landscape At The Source

Actionable Steps To Improving The Diversity Landscape At The Source

Sarah Stein // Content Marketing Copywriter
Who Needs Cookies?! The Shake-up of MarTech

Who Needs Cookies?! The Shake-up of MarTech

Amy Ard // Director of Analytics
Building Brand Trust in the Age of Big Data

Building Brand Trust in the Age of Big Data

Jacob Butko // Account Director
Resilience and Ethical SEO

Resilience and Ethical SEO

Christoper Carlson // SEO Strategist
How to Leverage Social Listening to Spread Positivity

How to Leverage Social Listening to Spread Positivity

Laura Brown // Content Marketing Copywriter
Optimizing Google My Business To Help Organic & Paid Search

Optimizing Google My Business To Help Organic & Paid Search

Audrey Coates // SEO Analyst
Marketers as Teachers

Marketers as Teachers

Kacie Meixel // Content Director
Boxing Training & Successful Teams

Boxing Training & Successful Teams

K.B. Reidenbach // Managing Parter
The Fantasy  of Choice

The Fantasy of Choice

Jeff Adelson-Yan // President & Co-Founder
Get Over Yourself

Get Over Yourself

Dustin Tamilio // Creative Director
Marketing With Sports

Marketing With Sports

Brady Fredericksen // Content Marketing Strategist
Great Relationships Required

Great Relationships Required

Steve Parker Jr. // CEO & Co-Founder
Defining Support in the Time of COVID-19

Defining Support in the Time of COVID-19

Caitlin Roark // HR Director
Data Storytelling

Data Storytelling

Kristina Cheamitru // Analytics Strategist
Making a Statement

Making a Statement

Sarah Stein // Content Marketing Copywriter
Applying Lessons From Failure

Applying Lessons From Failure

Sarah Stein // Content Marketing Copywriter
Changing The Diversity Landscape

Changing The Diversity Landscape

Sarah Stein // Content Marketing Copywriter
Common Mistakes to Avoid in Social Media Marketing

Common Mistakes to Avoid in Social Media Marketing

Fabian Wright // Media Analyst
Data vs. Creativity

Data vs. Creativity

Kacie Meixel // Content Director
The Impact of Unconscious Bias In the Workplace

The Impact of Unconscious Bias In the Workplace

Sarah Stein // Content Marketing Copywriter
The Surprising Rewards of Simple Recognition

The Surprising Rewards of Simple Recognition

Sarah Stein // Content Marketing Copywriter
A Taste of Account Management

A Taste of Account Management

Cory Madsen // Account Manager
Synergy In The Office

Synergy In The Office

Laura Brown // Content Marketing Copywriter
Meaningful Feedback

Meaningful Feedback

Caitlin Roark // HR Director
Quick Digital Content Creation Tips

Quick Digital Content Creation Tips

K.B. Reidenbach // Managing Partner
Ready, Set, Launch

Ready, Set, Launch

Sarah Stein // Content Marketing Copywriter