Adapting To The Algorithm: Understanding How To Position Your Brand’s Organic Presence
I proudly embrace the stigmas that come with being classified as Gen Z. Whether we’re criticizing middle parts or deeming skinny jeans a trend of the past, Gen Z has seemingly gained a reputation for having a constant online presence. In reality, who could blame us? Growing up alongside digital technology, we’ve become masters at content consumption and dissemination. And while these generational skills will undoubtedly drive our industry to new heights, unfortunately, last year’s shut down only amplified our “constantly connected” reputation.