Danielle Lee, Chief Fan Officer – NBA
Highly regarded in the marketing and media world, Danielle Lee maintains one of the most high-profile jobs in sports. When she joined the NBA in 2020, the world had just changed. It was her job to navigate the challenges of the pandemic, keep fans engaged in the “bubble,” and get the season back on track. We discuss her life growing up in Harlem, her role as a female executive, black woman, mother, her superpower, and her career growth and learning in her roles at Showtime, AT&T and Spotify.
Danielle’s career prior to the NBA includes marketing some of the leading original on-demand content at the time, such as: Dexter, Weeds and The L Word while at Showtime. In addition, Danielle was at the forefront of creating innovative solutions that we all use today in mobile marketing at AT&T and was in charge of growing the global footprint of Spotify during an IPO. In this insightful conversation, we dive into topics like diversity and inclusion, taking career risks, being fearless, finding structure and what leadership means to her.