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Search Engine Marketing
(paid placement)

The importance and uniqueness of Search Engine Marketing cannot be overstated: 

  • Search engines account for 85% of all new visitors to web sites1
  • 65% of individuals use search engines to research a product before purchasing online or offline2

Paid Placement Search Engine Marketing is unique in that it is the only form of advertising that fulfills demand rather than attempting to create it.  Our belief is that if you are not capturing all of the current demand that already exists for your brand, why would you spend even one dime trying to create more demand? 

We believe that the most value in search can be derived by pursuing complimentary strategies, maximizing exposure in the organic listings with sound search engine optimization (SEO) and leveraging the ROI benefits of a comprehensive paid placement search bidding strategy.  Balancing both strategies effectively increases the density of your listings on the search engine results pages, creates brand benefits such as perceived category leadership, and allows for cost savings of your brand, head, and long-tail terms.

Our Search Engine Marketing Analysts are search engine certified professionals and use best-of-breed technology to monitor and optimize your campaign 24 hours a day, 7 days a week.  Cost-per-click bidding rules are used in real-time to make bid adjustments for individual keywords and text ads based on predetermined criteria that are customized to meet your specific business objectives.  You’ll find no corners being cut here and the results will speak for themselves.   

1Georgia Institute of Technology
2Forrester

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