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Lead Generation

Lead Generation is a simple exchange; a give and take. Often, an interested consumer will give a marketer their full or limited contact information in exchange for something of perceived value that the marketer is willing to provide to them, such as a free trial, information, or a coupon.  In recent years, many direct marketers have moved traditional offline lead generation budgets into digital channels for a variety of reasons, including robust targeting capabilities and performance-based pricing (i.e. online lead generation programs could be purchased on a per lead basis, typically with some allotment for return and financial credit of unqualified leads generated).  It’s important to note that while programs priced on a cost-per-lead (CPL) basis do limit some financial risk for a campaign, they do not always translate into higher quality leads and better ROI.

Campaigns designed to garner leads can be executed in a variety of digital methods including search engine marketing, banner or display advertising, and email marketing and are not limited to co-registration, double and triple opt-in processes, surveys, and other custom lead form methodologies. 

Several co-registration publishers have come under fire in recent years for certain questionable practices.  However, many great, legitimate publisher opportunities still remain.  The keys to a successful lead generation initiative rest in understanding the target audience and the best “offer” suited to that audience, the right publisher mix, and the lead form including qualifying and disqualifying questions that should be asked.

We can help you:

  • Structure the right offer (understanding the correct value premium to be utilized)
  • Create the most advantageous lead form balancing content and data capture with attrition rate and lead price
  • Generate the right lead balance of volume and quality
  • Verify data accuracy including physical address verification against U.S. Postal Service database, phone and e-mail syntax validation, and de-duplication of leads
  • Continually improve your initiatives with ongoing multivariate testing and optimization

Lead Generation is ideal for your direct marketing initiatives.  Our expertise lies in managing multiple and complex variables in order to create a simple math equation for you.  For each $1 you spend, you can expect to receive $Y in return.  Yes, it can really be that linear of an equation.

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