Copywriting
This isn’t your grandpa’s copywriting. Today, effective copywriting needs to balance search engine algorithms, best practices for email subject lines, 25 character header limits, and all the other clutter that gets in the way of communicating with your audience. With increasing distractions and demand for our time, we’ve become a nation of scanners, with precious little time for reading.
While the underlying principles of copywriting haven’t changed, the execution has. We understand this and our expertise lies in crafting the appropriate messages for each channel.
Our copywriting is not rooted in subjective thinking, but empirical research. We test messaging concepts and calls-to-action in paid placement search engine marketing first. The feedback is nearly instantaneous and the performance efficiencies and cost savings generated from testing before “building” other creative assets usually creates a scratch-your-head, “why haven’t I been doing this before?” moment.
We create effectual copy for sites, landing pages, search, social media, and traditional advertising collateral that starts the dialog with consumers and moves them along the purchase funnel.
