Welcome to the Levelwing Media Blog: Insights and fresh perspectives from Levelwing Media’s award-winning team members on the challenges, issues, and trends that are reshaping our increasingly digital world
August 24th, 2010 by KGidick
Inc. Magazine has revealed its 2010 500/5000 list of fastest-growing companies in America and Levelwing Media is happy to announce we made the cut, coming in at number 688. The list, published in the September issue of Inc. Magazine, includes 5000 of the nation’s top companies based on four year growth percentage rates.
The 500/5000 list specifically measures revenue growth from 2006 through 2009. To qualify, companies must be U.S.-based and privately held, independent – not subsidiaries or divisions of other companies –and have had at least $100,000 in revenue in 2006, and $2 million in 2009. Levelwing Media demonstrated a 447% growth over the past three years and had the second highest growth rate out of the 25 businesses represented from South Carolina.
Levelwing is honored to be included in this distinguished group of fastest-growing and innovative companies. We share this achievement with both our team and clients, without whom this honor wouldn’t be possible.
Read the Charleston Regional Business Journal’s story, “Charleston companies named to Inc. magazine’s fastest-growing rankings“ for more information.
July 6th, 2010 by Steve
It could be argued that perhaps the greatest athlete of the current era is only days (or hours) away from making a choice that will send ripples through the NBA, sports and the entertainment and ad industries. Over the last week or so news has spread of the giant billboard painted on the side of a building in NYC – overlooking Madison Square Garden nonetheless and the home of the NY Knicks. It’s not Times Square but The NETS have erected a gargantuan ad overlooking their arch-nemesis and even that of Knick’s owner Jim Dolan’s office. Jim has complained in recent days of the AD placement but come on Jim – it’s NYC baby – if you can’t run with the big dogs, stay on the porch in your co-op.
This ad placement is among the largest in New York City at 225 Feet Tall and 75 Feet Wide. It is a special AD – one to behold and relesh – The BLUEPRINT for GREATNESS. The NETS are a client of Levelwing Media (a full service digital advertising agency) and we as many others are crossing our fingers at the prospect of LeBron “KING” James planting roots in Brooklyn for a long time to come.
Our office in NYC has also been a buzz in the last week. We occupy the building next door to the ad and we see it on a daily basis from our nest occupying the 8th floor. So, here’s to The NETS – get your season tickets now.
July 1st, 2010 by Jeff
By the title of this post, you might assume I’m talking about the disparities in online/offline media consumption or the differences in interactivity of the two mediums, but I’m not. I’m talking about the online and offline differences in good old fashioned customer service.
I travel a lot. I book a lot of travel online. It’s quick, easy, and I’m assured the last name on my airline ticket, hotel reservation, and car rental will be spelled correctly. A great online experience is after all, a great customer service experience. Recently, I attempted to book 3 rooms on one of the major hotel aggregator’s websites. The site however, was experiencing technical difficulties. I called the customer service line to complete the booking and over thirty minutes later (and two disconnections), I had my reservations (or so I thought). The next day my credit card alert settings let me know that indeed, I had my three rooms booked…and 13 additional rooms. After four days of repeated phone calls and more than 5 hours of phone time logged, this issue has been resolved. The whole experience has left me with a definitive directive: I will no longer book with a certain company whose name starts with an “h”, ends with a .com, and in the middle is a great big “otels”. It’s with sadness that I come to that decision as my online experiences with the company have been wonderful, but the offline experiences, not the same. The same could be said to be true for the disparity between online and offline experiences with most banking and financial institutions.
So how is it that companies that work so hard to get the online experience right, often fail so miserably on the offline piece? While the Internet has made price shopping available at the click of a mouse, not every product is a commodity and consumers prove time and time again that even in a crappy economy, they will pay more for important things like sound customer service and other things that add value to their purchases. Great companies and brands don’t have to compete on price alone. For companies and brands that don’t add value for consumers, they only have price to compete on.
February 26th, 2010 by Jeff
About a month ago, we were notified by the good people at the Charleston Regional Business Journal that Levelwing Media was selected as one of the 20 fastest growing companies in the Charleston region. That in and of itself was quite an honor and we genuinely felt privileged to be mentioned alongside some great companies, such as Blackbaud and Force Protection, Inc.
Last night at the awards ceremony, we were further honored to be named the single fastest growing company for 2010. While we are proud and humbled by this achievement, this is a shared honor – a recipe of equal parts: innovative clients with a hunger for data and accountability and dedicated team members with an uncompromising passion for the digital landscape in which we work and play in everyday.
To both, we thank you.
