Web Analytics
and Data Mining
Digital channels, unlike other media channels, have accountability and eliminate guesswork. Each impression, click, site visit and purchase leaves a trail - a DNA strand rich with information. Piecing together all those tiny dots across multiple platforms and creating actionable intelligence is what we do and do well.
We see web analytics for all that it can and should be. It’s more than pretty dashboards and flawed success metrics such as click-through rate, time spent on site and average page views. It’s more than “hits,” which quite frankly, haven’t been important in more than a decade. While we love and hunger for the data, we know that it’s about more than just numbers, that it represents real people, potential customers, and future brand advocates.
Our certified web analysts and data miners use real-time best of breed technologies and methodologies which, simply put, move you away from “faith-based” marketing to measurable results.
We can help:
- Implement and customize campaign and web analytics solutions
- Define the important metrics and key performance indicators (KPI’s) to measure
- Provide actionable intelligence based upon real-time data and trends
- Manage and optimize campaigns at the most granular levels
- Provide customized and advanced reporting
- Long John Silver's
- Performance
- Piloting
- Banner & Digital
Display Marketing - Campaign Management
& Optimization - Content Syndication
- Digital Video
- Email Marketing
- Lead Generation
- Mobile Marketing
- Organic Search
Engine Optimization - Search Engine Marketing
- Strategic Media
Planning & Buying - Social Media
- Viral Marketing
